Cover Letter and Interview Preparation

by Hal Thayer - Jun 18, 2010

Cover letter should not be just a generic letter but should indicate specific knowledge and interest in the company.

Spend at least 25% more time preparing for your interview than the time spent writing your cover letter.

Prepare your key message. Use SOAR stories (SOAR = Situation - Obstacle - Action - Results) to communicate your accomplishments. Stay focused on your key message.

Job Requirements	Expertise and Experience	S - O - A - R
5 years at the manager level.	7 years management and team leadership.	S - New team. O - Virtual environment. A - One on one calls + weekly con call. R - Increased productivity 10%.
Project leadership.	Led multiple nationwide installations of XYZ systems from idea to end user training.	S - New business requirements O - Resistance to change A - Company webcast + manager comms plan R - XYZ system installed, 50% faster with 95% user adoption
Data analysis and forecasting	8 years experience in financial analysis and forecasting for 100+ operations nationwide.	S - Recent company acquisition. O - Different system. A - Built team of SMEs, divided responsibilities, set deliverables. R - Completed forecast ahead of schedule that proved 95% accurate.
Etc.

Cover Letter General Formula

Date

Address of recipient

Salutation: Dear Mr. or Ms. _____:

Paragraph one: Explain why you are writing in a way that creates interest; reference the job title advertised or one you are seeking. Show your knowledge of the company.

Paragraph two: Briefly describe your qualifications and accomplishments (use your position statement and resume summary).

Paragraph three: Answer the questions: "Why should I hire you?" Relate your experience and expertise to the requirements of the job or what you know of the company.

Requirements	Your Expertise
5 years at the manager level.	7 years management and team leadership.
Project leadership.	Led multiple nationwide installations of XYZ systems from idea to end user training.
Data analysis and forecasting	8 years experience in financial analysis and forecasting for 100+ operations nationwide.

Paragraph four: Call to action; ask for an interview; suggest a time to meet; let them know you will call and want to discuss how you can be a part of their success.

Thank You: Thank them for their time and consideration.